Company News

Stewart, Old Spice Team Up For Ad Campaign

Author Image

By: TOM BRANNA

Editor

NASCAR’s Tony Stewart is teaming with Old Spice to introduce the 2007 NASCAR Collector Series High Endurance deodorants and body washes through a unique “product placement” on his driver’s suit in a truly fitting spot—under his arms. Mr. Stewart will debut this one-of-a-kind suit during the NASCAR Busch Series race at Chicagoland Speedway on July 14. In a first-of-its-kind twist on the traditionally brand-heavy world of NASCAR, the armpits of Mr. Stewart’s new suit wil...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters